My app is almost at $5K/m
Frederick James（@_frederickjames） / 2026-07-14 10:45:19 UTC（本地 2026-07-14 18:45）
Short excerpt
"My app is almost at $5k/m."
Revenue clues
- app almost at $5K/m; current CPA is about $15, ROAS >2x, TikTok ad spend $150/day, revenue $300-$400/day; the previous day’s update said last month revenue $4K, single day $575 revenue, $200 TikTok ad spend; the author reminds that MRR may not be as important as P&L/actual revenue, and annual payment will amplify the difference between cash income and MRR
- Apple Search Ads as the base; TikTok ads / “tikslop” expansion, the author recommends spending at least $50 per format, and only expand when CPA < LTV; the material comes from scroll niche, find organically viral posts and redo them; RevenueCat/ROAS caliber continues to track
Summary
Frederick's iOS app quickly pushed its MRR from $3K in 45 days to close to $5K/m. The new value is more specific in terms of purchase volume: $150/day spend, $300-$400/day revenue, CPA $15, >2x ROAS. At the same time, the author began to emphasize that P&L is more real than MRR. It is suitable for continuing to track whether the ROAS of B2C subscription apps will decline with material fatigue and audience expansion as TikTok expands.
Research value
Frederick's iOS app quickly pushed its MRR from $3K in 45 days to close to $5K/m. The new value is more specific in terms of purchase volume: $150/day spend, $300-$400/day revenue, CPA $15, >2x ROAS. At the same time, the author began to emphasize that P&L is more real than MRR. It is suitable for continuing to track whether the ROAS of B2C subscription apps will decline with material fatigue and audience expansion as TikTok expands.
Evidence note: High: The author himself disclosed continuously, and can be intersected with multiple original text records of Day 39/40/43/45; the details of this round of `twitter tweet` have a TLS error for 207698, and the `twitter user-posts` timeline text is intersected with the reply successfully expanded by 207662; still missing product name, RevenueCat/Apple payout, refund rate, long-term retention and complete profit
Metadata
- Product or business
- An undisclosed B2C iOS manifestation app; previous records show that the same app started with Apple Search Ads and then expanded to TikTok ads
- Engagement metrics
- 169 likes / 3 retweets / 42 replies / 0 quotes / 10,362 views / 90 bookmarks（`twitter user-posts` 读取时点）
- Credibility
- High: The author himself disclosed continuously, and can be intersected with multiple original text records of Day 39/40/43/45; the details of this round of `twitter tweet` have a TLS error for 207698, and the `twitter user-posts` timeline text is intersected with the reply successfully expanded by 207662; still missing product name, RevenueCat/Apple payout, refund rate, long-term retention and complete profit
- Snapshot source
- Curated X revenue research snapshot