How I marketed my Screen-Time app to $1M
Alejandro Sanchez（@skyirezumi） / 2026-07-07 16:01:43 UTC（本地 2026-07-08 00:01）
Short excerpt
our app Pushscroll has made over $1M
The first $5,000 ... dumped it all into influencers
Revenue clues
- Pushscroll’s iOS + Android proceeds exceeded $1M in 1 year; users have done a total of 28M push-ups; the target/experience scale is to expand from $0 budget to $100K MRR; the reply stated that it takes about 6 months from the start of the app to $100K MRR; in the early days, $5,000 deposits were invested in influencers, but the effect failed; the monthly average of competing products is about 40M views but about $6K MRR, indicating that views are decoupled from income.
- Instagram/TikTok/Reels native video; first create a viral idea that is visual and strong in novelty; research competing products and niche creators, and reuse the hook/format of 50K+ likes; use Manychat comments to automatically DM to enlarge and install; focus on "how many new subscriptions the video brings" rather than pure views
Summary
This is the marketing side complement of the Pushscroll case. Mario's original article talks about "verify first and then build", and Alejandro's article explains "how to turn a visual app idea into a convertible short video". The key insight is: high plays do not equal revenue, hooks, first 7-10 seconds of value impressions, comment DMs and new subscription attribution must be tied together.
Research value
This is the marketing side complement of the Pushscroll case. Mario's original article talks about "verify first and then build", and Alejandro's article explains "how to turn a visual app idea into a convertible short video". The key insight is: high plays do not equal revenue, hooks, first 7-10 seconds of value impressions, comment DMs and new subscription attribution must be tied together.
Evidence note: High: The co-founder himself
Metadata
- Product or business
- Pushscroll, screen-time/doomscrolling control app
- Engagement metrics
- 536 likes / 38 retweets / 22 replies / 11 quotes / 60,189 views / 1,668 bookmarks
- Credibility
- High: The co-founder himself
- Snapshot source
- Curated X revenue research snapshot