Privacy Policy

Last Updated: January 28, 2026

Introduction

Welcome to Trending Insights ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices in compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

Data We Collect

Information You Provide

• Email Address: When you create an account or subscribe to our services
• Payment Information: Processed securely through our payment provider (Stripe)
• Profile Information: Name, preferences, and settings you choose to provide

Automatically Collected Data

• Usage Data: Pages visited, features used, search queries, and interaction patterns
• Cookies: We use essential cookies for authentication and functional cookies to improve your experience
• Device Information: Browser type, IP address, operating system, and device identifiers
• Analytics Data: Aggregated usage statistics to improve our service

How We Use Your Data

We use your information to:

• Provide Services: Deliver trend insights, search functionality, and personalized recommendations
• Process Payments: Handle subscriptions and billing through our secure payment processor
• Improve Experience: Analyze usage patterns to enhance features and user interface
• Communicate: Send service updates, subscription notifications, and important announcements
• Security: Detect and prevent fraud, abuse, and unauthorized access
• Compliance: Meet legal obligations and enforce our Terms of Service

Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

• Service Providers: Payment processors (Stripe), hosting providers, and analytics services
• Legal Requirements: When required by law, court order, or to protect our rights
• Business Transfers: In case of merger, acquisition, or sale of assets

All third-party providers are contractually obligated to protect your data and use it only for specified purposes.

Your Rights (GDPR & CCPA)

You have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your data ("right to be forgotten")
• Portability: Receive your data in a structured, machine-readable format
• Opt-Out: Unsubscribe from marketing communications
• Restriction: Limit how we process your data
• Object: Object to processing based on legitimate interests

California Residents (CCPA)

California residents have additional rights including:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

Data Retention

We retain your data for as long as:

• Your account is active
• Necessary to provide services
• Required by law or for legitimate business purposes

After account deletion, we may retain anonymized data for analytics and aggregated statistics.

Data Security

We implement industry-standard security measures including:

• Encryption in transit (HTTPS/TLS)
• Encrypted data storage
• Access controls and authentication
• Regular security audits
• Secure payment processing (PCI-DSS compliant via Stripe)

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Cookies and Tracking

We use the following types of cookies:

• Essential Cookies: Required for authentication and core functionality
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Help us understand how you use our service

You can control cookies through your browser settings. Disabling essential cookies may affect functionality.

Children's Privacy

Our service is not intended for users under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

International Data Transfers

Your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by the European Commission
• Privacy Shield frameworks where applicable

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via:

• Email notification
• Prominent notice on our website
• In-app notification

Continued use of our service after changes constitutes acceptance of the updated policy.

Data Deletion Requests

To exercise your privacy rights or request data deletion, please contact us at:

Email: support@toptrending.now

We will respond to your request within 30 days as required by GDPR and CCPA.

Contact Us

For privacy-related questions or concerns:

• Email: support@toptrending.now
• Data Protection Officer: support@toptrending.now

Disclaimer

The trend data and insights provided by our service are for informational purposes only. We do not guarantee accuracy, completeness, or timeliness of trend data. Users should conduct their own research before making business decisions based on our insights.

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This Privacy Policy is effective as of the "Last Updated" date above and applies to all users of Trending Insights.